The management of social media is something that goes beyond simply posting text or images in the profile of brands. The management of social media is something that needs to be first studied, planned, and then acted upon.
The management of social networks is something drawn from a defined strategy. What is your focus? To strengthen your brand? To attract the public for a future purchase? To establish a communication channel?
If you want to have your brand, company, or product known you must engage in social media. Humanizing your company or product through the management and participation on social networks will only work in your favor.
When social network management is working, problems can be quickly identified and intercepted. When the issue is solved immediately, crisis management is avoided. Constant communication and interaction with your customer using established social media channels is far and away the best way to have an engaged relationship.
The management of social networks should be focused on transmitting information on your brand to your customer, using images and attractive content to gain and hold their attention, keeping them loyal to your page, website, and ultimately your product or service.
Finally, remember the job of managing social media is not a one-time venture but rather a constant. A good example is publications, which demonstrates scheduled frequency to keep and engage their customer.